There have been many widely publicized claims that Internet use causes depression and social isolation. However, the Internet itself is not the main cause of such behavior but rather the way in which identity, interactions and relationships take form. NYU researchers McKenna and Bargh explain how greater anonymity, reduced importance of physical appearance and physical distance allow for greater control of time and pace of interactions. Technological developments have reinvented ways of connecting, thus allowing individuals to project any kind of self-fashioning they can imagine in online platforms. Such computer mediated interactive social effects can have both positive and negative implications. The article introduces the word deindividuation, meaning when an individuals’ self-awareness is blocked or seriously reduced by environmental conditions. Anonymity, feelings of unity, a high level of physiological arousal and a focus on external events or goals are conditions that encourage and often produce deindividuation. Some of the outcomes produced by deindividuation include a weakened ability for an individual to regulate his or her behavior, reduced ability to engage in rational, long-term planning and a tendency to react to immediate cues or based largely on his or her current emotional state. McKenna and Bargh conclude that these effects can culminate in impulsive and disinhibited behaviors. Thus a lessening of self-awareness can trigger an individual to take on multiple roles or aspects of the self. It is also said that the ability to engage in anonymous interaction on the Internet allows individuals to explore previously unexplored aspects of identity. More so, socially anxious individuals may be motivated to resort to the Internet as a means through which they can make social connection with the absence of anxiety enhancing factors that exist in face to face interaction. Recent research has found that social anxiety is a strong predictor of those who will be likely to engage in deception and form Internet relations. Loneliness is another individual difference that predicts who will form online relationships.While this research explains how the behavior behind role construction it fails to explain its motive. The discussion admits what is not yet known, or rather consequences that may result from multiple online identities.